I am an entrepreneur, strategist, consultant, creative, moderator and team captain. I don’t fit in one category. I am not interested in one thing, but in interesting things, interesting people, interesting ideas, interesting companies, philosophies and products.
I develop brands or bring them to the point.
I develop and design modern brand cultures.
I find and develop brand stories that inspire and convince people.
I turn good products into brand products.
I accompany the implementation and change management.
My focus is on strategy, conception and implementation, not on pure theory. I am able to grasp complex, theoretical systems very quickly, to simplify them, to put them down on paper with strong words and persuasive power, to describe directly the path to realization and to help organize it.
I work to create extraordinary – content-driven – value. As an entrepreneur, I know the realities of everyday business life and find the solution that best suits the task at hand and the respective framework conditions. On smallest or largest scale tasks.
My management philosophy is based on personal responsibility, individual skills and a shared commitment to excellence. I can listen well or lead the word. As the situation demands.
I work with the best: designers, PR consultants, developers, architects, engineers – whoever can contribute meaningfully to the success of a project.
I am a former racing cyclist and would be happy to advise you on the best bike for you. But that is another story.