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pain is temporary

 

Certainly, a brand doesn’t develop on its own. You have to be relentless and honest to yourself and often search a little longer for the “Eureka” moment, dig a little deeper, take a closer look until the true specific characteristic can be identified and worked out. And that can also cause a major headache, which I am more than happy to accept – as I know that a brand on a well-thought-out foundation causes this headache only once and not again and yet again. I do know that time is money and that every kind of company approaches the topic of branding with totally different preconditions, therefore I work very individually in order to be able to put together a tailored package within the respective framework that makes sense for everyone.

startups & small businesses

family businesses & corporations

startups & small businesses

You have a great business idea, a small fine business, a mega product idea, a fat investor or a shining business angel in the background betting on you as a unicorn or simply the love for the special things you want to express with your new company – but the brand does not clearly express this yet? For all those who dare to break new ground, there are the Startup Packages.

1) version “quick & intuitive”

A look at your brand, your theme, your products, your customers from the brand expert and an intuitive quick assessment of how your brand can be sharpened and what you need to do. Quasi the time-lapse version of a big process in a “deep dive sprint” in a few days, which is only possible with the necessary experience.

2) version “0 to solid”

If there is only a blank paper in front of you concerning brand, then you should go from “0 to solid”: Complete branding concept from basic orientation, name options, design and content recommendations, moods & examples where executions could develop to.

3) additional option “design & voice“

You also want a revised design, text examples and a guideline directly? Then you are well advised to take advantage of this additional option: Basic design elements, tonality, short guideline with examples of use.

4) branding workshops

If it is not yet about a concrete project or you want to show your team the fascination and efficiency of the brand, I develop tailor-made workshops for you: 

– Branding Basics
– Branding Inspiration
– Branding Deep Dive

5) fixed budget

You can always do something. Tell me what budget is feasible for you and I will get the maximum out of it. If the idea and the budget are too far apart, I raise the red flag.

family businesses & corporations

Are you a successful entrepreneur in the x-th generation and do you want this to continue in the future? You are a medium-sized company and notice that your product alone is no longer selling well enough or that you are missing a few extra arguments in the international price war? You are proud of your brand, but it needs a contemporary reinterpretation that can continue to inspire people in the future and that lives up to the tradition of your company? You have bought a company and now want to take off together under a new brand? Does your company need international appeal or a more people-oriented approach? You need a strategy in the “war for talents”? You are launching your brand in Europe or Germany and need a partner with local expertise? You are relaunching your complete product portfolio? You want to develop a new brand that opens up new markets or market segments? You need a sparring partner for brand management? Are you tired of consultants who leave you with nothing but theories? You should get in touch with me.

1) version „quick & intuitive“

A look at your brand, your topic, your product, your customers from the brand expert and an intuitive quick assessment of how your brand can be sharpened and what you need to do to do it. Quasi the time-lapse version of a big process in a “deep dive sprint” in a few days, which is only possible with the necessary experience.

2) version „0 to solid“

If there is only a blank paper in front of you concerning brand, then you should go from “0 to solid”: Complete branding concept from basic orientation, name options, design and content recommendations, moods & examples where executions could develop to.

3) zusatzoption „design & voice“

You also want a revised design, text examples and a guideline directly? Then you are well advised to take advantage of this additional option: Basic design elements, tonality, short guideline with examples of use.

4) version „universal branding“

If you do not want to make any compromises and budget is not the first priority, choose the maximum programme: A long-term branding project that leaves nothing to chance in terms of analytical depth, underpinning by market research/tests, elaborated application facets, guidelines, and implementation support. 

5) branding workshops

If it is not yet about a concrete project or you want to show your team the fascination and efficiency of the brand, I develop tailor-made workshops for you:

– Branding Basics
– Branding Inspiration
– Branding Deep Dive

6) fixed budget

You can always do something. Tell me what budget is feasible for you and I will get the maximum out of it. If the idea and the budget are too far apart, I raise the red flag.