pain is temporary
Certainly, a brand doesn’t develop on its own. You have to be relentless and honest to yourself and often search a little longer for the “Eureka” moment, dig a little deeper, take a closer look until the true specific characteristic can be identified and worked out. And that can also cause a major headache, which I am more than happy to accept – as I know that a brand on a well-thought-out foundation causes this headache only once and not again and yet again. I do know that time is money and that every kind of company approaches the topic of branding with totally different preconditions, therefore I work very individually in order to be able to put together a tailored package within the respective framework that makes sense for everyone.