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me about me

I am an entrepreneur, strategist, consultant, creative, moderator and team captain. Unfortunately – or luckily –  I don’t fit into one category. I am not interested in one thing, but in interesting things. Interesting people, ideas, companies, philosophies, products, bold ventures and conviction.

I develop brands.
I bring brands to the point.
I develop and design modern brand cultures.
I find and develop brand stories that inspire and convince people.
I turn products into brand products.
I accompany the implementation and change management.

My focus is on strategy, conception and implementation, not on pure theory. I am able to grasp complex systems very quickly, to simplify them, to put them down on paper with strong words and persuasive power, to describe directly the path to realisation and to help organise it.

As an entrepreneur, I know the realities of everyday business life and find the solution that best suits the task and create the right framework conditions. On the smallest or the largest scale.

I work with the best: designers, PR consultants, developers, architects, engineers – whoever can make a meaningful contribution to the success of your project.

I am a former racing cyclist and would be happy to advise you on the best bike for you. But that is another story.


– 40 + years having a mind of my own
– 20 + years of experience in consulting, strategy, conception, project and team leadership
– 15 + years of leadership experience, experience in personnel development and management
– Independent brand and marketing consultant
– Founder ROBERTONE Road Racing Bikes
– Studied communications pro
– Quick-witted, complexity simplifier, visionary and doer/hands-on
– Expertise, empathy and intuition
– Former contracted soldier
– Former competitive athlete

Brands for which I work, have worked for or which I have developed:


1988-1994 Competitive cyclist
1996-1998 Contracted soldier: SPers Cologne and Eurocorps Strasbourg
1999-2001 Extra occupational studies
1999-2000 Trainee Zum goldenen Hirschen
2001-2006 Account Director Springer & Jacoby
2006-2009 Management Supervisor TBWA\
2010-2011 Director Consulting My Deer (Data, Dialogue, Design)
2011-2014 Client Service Director Jung von Matt / Alster
2014-2015 Client Service Director TLGG
2015-2016 Head of Brand Consulting Philipp and Keuntje
2018-today founder ROBERTONE Custom Road Racing Machines
2016-today Robert Heim Brand & Marketing Consulting (Self-employed)

1976 – today: head of permanent learning, understanding, progress & inspiration